on august 28, 2015, ray&co.'s first premium lifestyle brand collection store was grandly opened in beijing china world mall. mr. raymond guo - ceo of bcdt, ms. klaudia m. krause -ceo of mcneill, mr. ralf bohnefeld -general manager of the hama group shanghai office of step by step, ms. liang xiaodan -director of mall department of china world shopping mall and many of media guests and brand friends join in this important ceremony.
mr. raymond guo, ceo of bcdt said, "the original intention of ray&co. was to invest its brand energy into" concept construction and promotion. "as we all know, the chinese lifestyle is forming and growing. ray&co. meets with the characteristics of the development of the society, bring a wonderful shopping experience to consumers. today, i sincerely invite you to witness the grand opening of ray&co. china world shopping mall store with us, and hope ray&co. can present a new shopping experience for everyone ! "
as the first store, ray&co. china world shopping mall store is full of humanized store design. the streamlined lines in the shop showcase are bright and colorful, conveying the elegance and enthusiasm of the german brand and bringing you a different shopping experience. if you have any questions about ray&co.'s products or need technical support, the enthusiastic and professional sales staff is always at your service. ray&co. provides a comfortable shopping space for every consumer, ensuring customers' preferences and needs in all directions.
most of the brands ray&co. brings together originate from the top european family brands, presenting the most intuitive way of inheritance and style to chinese consumers. craftsmen of all brands are in the highest quality working environment, with a lot of ingenuity in mind, focusing their energy on every detail, using the most environmentally friendly materials and technology to sublimate the authentic needs. ray & co. shoulders the brand mission and social responsibility, starting from focusing on senior children and school supplies, choosing a brand that has passed through layers of checks, professional inspection, and has a protective function. it is a multi-faceted and multi-element joint world top brand, designed to use ray&co. the extraordinary quality of engraves such a concept of life in people's lives, branding the soul of ray&co. in every corner and detail of the market.
the opening shows mcneill and step by step's school bags, handbags, leisure bags, and various student stationery. the open graffiti wall at the back allows children to draw pictures. meanwhile, faber-castell's colored pencils and watercolors are also provided as well, ou can experience ray&co. products directly. there are also beautiful dessert tables, with exquisite sweets, drinks and balloons, free for children and big friends to get at any times, and there are also small surprises for every guest present. mcneill ceo klaudia m. krause and step by step general manager of the hama group shanghai office ralf bohnefeld delivered wonderful speeches at the event, expressing confidence in the cooperation with bcdt and blessing ray&co.'s future development .
accompanied by the magnificent music, the audience atmosphere was culminated. mr. raymond guo, ceo of bcdt, ms. klaudia m. krause, ceo of mcneill, mr. ralf bohnefeld, general manager of the shanghai office of hama group, step by step, and china world shopping mall ms. liang xiaodan, director of the mall department of the mall, came to the stage to give the lion's eye and raised a glass of blessings for this celebration.
as of august 2015, ray&co.'s brands include: mcneill (children's schoolbag), step by step (children's schoolbag), secrid (credit card holder), sevenfriday (creative mechanical watch), moll (children's furniture) and faber castell (colored pencils), etc. ray&co. will never stop importing high-quality premium lifestyle brands, and ray&co. will surely be like a gentle yet powerful light in the future, illuminating every bit of life.